Glossary
The words people use to talk about brand content, explained without assuming anything. What a brand kit is, a content calendar, a piece that is on brand.
What is a brand kit
A brand kit is where a brand stores its colours, its type and its rules once, so nobody has to decide them again on every piece.
What is a content calendar
A content calendar is the view of what gets published, on what day, and what state each thing is in. It exists so you decide once instead of every morning.
What it means for a piece to be on brand
A piece is on brand when you can tell whose it is before reading it. It is not about being pretty: it is about not contradicting the other fifty.